Outloud Exhibition by Kahhal 1871

Al Ismaelia for Real Estate Investment partnered with El Kahhal, one of Egypt’s most iconic heritage craft brands, to host the “Outloud” Exhibition, a three-day event in Cairo celebrating authentic Egyptian culture and supporting the local craft economy. Held at Al Ismaelia’s historic Cinema Radio, the event brought together artists, designers, and craft enthusiasts, showcasing El Kahhal’s latest rug collections, including collaborations with renowned local and international creatives such as Okhtein, Karim Mekhtigian, Ahmad Fayyad, and Yasmina Makram.

The program also featured panel discussions led by influential figures like Karim El Hayawan, Talib Choudhary, Georgina McWhirter, and Aidan Imanova. Organized jointly by El Kahhal 1871, Al Ismaelia, Scoop Empire, and 1984 Management, the “Outloud” Collective highlights a growing commitment to elevating Egyptian craftsmanship and fostering future creative collaborations.