Downtown Cairo is a unique destination with an inescapable momentum. That’s why, Al Ismaelia for Real Estate Investment puts emphasis on curating various events and collaborations by partnering with different stakeholders to reposition the neighborhood as a lively attraction for the younger generation, as well as all Egyptians in search for something original. To encourage social interaction and deeper connectivity, Al Ismaelia has activated the hashtag #MeetMeDowntown across all social media platforms.