In 2009, Al Ismaelia acquired La Viennoise to create Cairo’s first green heritage building. Renovated in 2016, it earned the “Tarsheed Commercial Renovation” award for its sustainability standards. The building’s restoration was designed in collaboration with Karim Mekhtegian – Founder of Alchemy, and Mohamed Said – Design Director and CEO of Ebony & Ivory and comprises four levels and a rooftop. Today, it houses Sarwa Capital, Contact Financial Holding, and Mazeej Balad, a boutique hotel blending Egypt’s cultural heritage with modern design. With five unique suites and a rooftop restaurant overlooking the city, Mazeej Balad reflects Al Ismaelia’s vision of reviving Downtown through adaptive reuse and creative renewal.