24 - 27 November 2021
Date24 - 27 November 2021
Al Ismaelia for Real Estate Investment is pleased to announce its collaboration with 57357 Hospital in support of their initiative Art Therapy Space. Driven by a sense of responsibility towards 57357’s heroic children, and to help them create a positive impact by sharing their stories, an exhibition was organized. When words failed them, the children found a creative outlet in their artworks. The process within itself is a form of therapy, release, and finding one’s inner strength. The artworks tell intimate stories that reflect battles, achievements and moments of self-assurance. Therefore, Al Ismaelia curated an exhibition titled “Life on Canvas” taking place from the 24th–27th of November at Kodak Court in Downtown Cairo.
“Life on Canvas” is an exhibition showcasing our heroes’ journeys, hopes, and dreams. The exhibition was held to support the efforts of completing 57357’s new art therapy space. With each artwork purchased, proceeds will go to the hospital to help another child in need. The exhibition was attended by H.E Hala Elsaid, Minister of Planning and Economic Development and AUC President Ahmad Dallal.
Al Ismaelia with Creative Empowerment sought to support 57357 hospital and shed light on the creativity of their much beloved heroes. Needless to say, empathy, strength, and hope are no strangers to the people and streets of Downtown Cairo. “Life on Canvas” is a chance to bring the community together under one roof to celebrate said heroes, and to continue showing up when they need us.