In collaboration with Cairotronica, Al Ismaelia for Real Estate Investment hosted the festival’s third edition, ‘Data Fiction’ at The Factory. The festival combines art with technology, shedding light on media art through a large selection of performances, exhibitions, talks and workshops. Cairotronica featured over 45 artists from 22 countries, in addition to music performances and animation movie screenings, all aiming to showcase the complexities of dealing with new technologies and explore the myths around data between fact and fiction.

Cairotronica aims to structure a program that is useful and relevant to local and regional context, while presenting the region’s perspective on critical and urgent topics that lie at the intersection of art, science, technology and society.